The Content Value Chain
Available as pre-release ebook on request
A book for leaders designing the content systems their AI strategy depends on.
A framework, not another playbook
Generative AI has removed the old constraint of content production. The new constraint is alignment — keeping content accurate, governed, consistent, reusable, traceable, and connected to reality as volume and variation increase.
The Content Value Chain is the operating model through which organizational knowledge becomes market-facing experience.
For leaders responsible for the system
- —Content strategy and content operations leaders
- —Marketing transformation leaders
- —AI transformation teams
- —DAM, CMS, martech, and content infrastructure leaders
- —Product, documentation, and knowledge leaders
- —Founders and smaller teams building AI-supported content systems
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Apply the framework through a Content Value Chain Diagnostic
When the book makes the system change visible, the Diagnostic is how serious teams put it into motion.