How Michael works with organisations
Six engagement types — all anchored in the Content Value Chain framework — from diagnostic through to embedded advisory and lightweight setups for smaller teams.
Content Value Chain Diagnostic
A structured assessment of how knowledge becomes content inside your organisation — where the system breaks, and what must change before AI can scale safely.
Covers
- —Content ecosystem mapping
- —Failure modes analysis — variance, drift, automation theatre
- —Governance and ownership gap analysis
- —AI-readiness score
- —Prioritised 30/60/90-day roadmap
Content Operating Model Design
Redesign how content functions as an operational system — ownership, governance, workflows, and the relationship between human judgment and AI execution.
Covers
- —Content Factory model design
- —Role and ownership mapping
- —Governance framework and decision domains
- —Human/AI workflow design
- —Service Lifecycle definition
AI-Ready Content System Design
Design the full technical architecture that makes content governable, reusable, and ready for AI-driven scale — from structural foundations through to AI governance and measurement.
Covers
- —Universal Taxonomy and Atomic Content architecture
- —Pattern Library
- —Digital Backbone and DAM Memory Bank
- —AI Agent Org Chart and Brand LLM governance
- —Decision Domain Map and Variant Ledger
Executive / Advisory Support
Strategic support for executive teams and transformation leaders — three engagement modes drawn directly from the Content Value Chain framework.
Covers
- —Board and C-level advisory on content as infrastructure and AI governance
- —Fractional Content Strategist — embedded strategic leadership for transformation rollouts
- —Shadow Content Strategist — confidential strategic partner for content leaders driving internal change
Speaking and Executive Sessions
Keynotes, executive briefings, and working sessions on AI-ready content systems, governance at AI speed, and preparing for generative personalization.
Covers
- —Conference keynotes
- —Executive leadership briefings
- —Half-day working sessions for content and AI teams
- —Custom topics aligned to the framework
Lightweight AI-Supported Content System Setup
For founder-led and growth-stage teams that need a sound content system but where a full enterprise diagnostic is not the right scale.
Covers
- —Minimum-viable taxonomy and pattern set
- —Right-sized governance and ownership model
- —Practical AI execution patterns
- —Measurement loop appropriate to team size