Michael speaks to leadership teams, conferences, and working groups on what AI is doing to content systems — and the operating model required to keep content coherent at scale.
—Preventing drift, variance, and automation theatre
—How to prepare for generative personalization
Session formats
—Conference keynote (30–45 min)
—Executive briefing (60–90 min)
—Leadership working session (half day)
—Custom format on request
Audiences
—C-suite and board
—Content and marketing leadership
—AI transformation and data leadership
—DAM, CMS, and martech leadership
—Product, documentation, and knowledge leaders
Speaker bio
Michael Klazema
Marketing technology and digital transformation leader with more than two decades designing digital customer experience systems for global organizations. Former Chief Marketing Technologist at EY, where he led AI-driven marketing transformation and content operating model initiatives. Author of The Content Value Chain.
